As one of the world’s largest food commodity traders, COFCO International wanted to build trust with the general public and specific strategic audiences by explaining its work on human rights, sustainability, and other global public goods.
Eyetalk worked with both the communication and sustainability departments to identify stories, then produced a range of content, including web stories, speeches, and opinion pieces. One highlight was to write a speech on sustainability for delivery by a top Chinese leader to Brazilian producers.
Besides helping COFCO International to engage with its strategic audiences, Eyetalk’s work helped deliver measurably better media coverage for COFCO than its competitors.
