Guide to Genetic Resources

ISF – Explaining complex issues

Our Involvement:
Strategy / Messaging
Writing / Editing
Creative / Graphic Design

The International Seed Federation (ISF) and the seed companies, which it represents, hold solutions to some of the world’s most complex challenges. But many of them were unaware of their sustainability impact and had never communicated on these issues.

The ISF wanted to engage with the UN’s sustainable development goals and explain its position on complex issues such as genetic resources and intellectual property.

Eyetalk produced booklets to unpack these topics in clear and simple terms. We also provided detailed messaging, as part of a long-term strategy to shift the sector towards more sustainable practices, including through support for the ISF’s 2019 World Seed Congress. It welcomed 1,700 delegates from 63 countries and focused for the first time ever on sustainability.

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