UNCTAD – Showcasing UN work on trade

Our Involvement:
Strategy / Messaging
Writing / Editing
Media Relations / Pitching
Digital / Social Media

With new and ambitious senior leadership, the UN Conference on Trade and Development (UNCTAD) was looking to increase the visibility of their work and build their reputation within the UN system and beyond.

As a consultant Head of Communications, Edward improved the team’s story-telling skills and put UNCTAD’s digital and media channels to maximum use. He also wrote and placed op-eds in the UK Guardian and the East African, one of the region’s most influential outlets, and obtained valuable coverage in the UK’s Financial Times.

Mr Harris demonstrated solid leadership and managerial skills that in combination with his strong story telling abilities and expertise in comms helped our communications department to boost the visibility and reputation of UNCTAD… Mr Harris also demonstrated great interpersonal skills that allowed him to extract the hidden stories that eventually became media successes.

Visibility jumped across all UNCTAD’s channels. In the six-month period, media mentions jumped 50 percent to reach an average 1,350 per month, for example. UNCTAD’s website rose 20,000 places on a global ranking of websites (Alexa).

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